With Dominion’s release in about a month, a mysterious Twitter account, @UpdateTonight, seems to be leading the charge into the type of marketing we as fans have been wanting for so long. Update Tonight, the fictional in-universe news station, is giving us a taste on what the world of Jurassic has become for the average American — a world where dinosaurs are causing chaos, but not in a monster movie way. In face, quite the opposite. As shown in the YouTube video of the viral “news segment” above, instead of seeing dinosaurs attacking people we are treated to more realistic scenarios that mirror our real world. From commuter inconveniences, to cute animal videos, to the financial ruin of a dairy farmer, this piece of material paints a more grounded world where dinosaurs rule.
What’s most impressive is that the creators of this are the fans – as noted on the Twitter bio, they are not affiliated with Universal or Amblin. Still, they’ve managed to pull off exactly what we expected Universal would do in the lead-up to Dominion. Perhaps, even before they start their own viral marketing campaign.
As the road to next month’s Jurassic World film continues, we’ll all have to keep an eye on @UpdateTonight to see what else they have cooking up in their labs. What do you think of this fan-made content? Do you wish it were official, and are you looking forward to seeing more? Let us know in the comments below!